Privacy Policy

1. Who We Are

SIRI HOMES is a real estate brokerage operating in the UAE, helping clients buy, sell, lease, and invest in residential and commercial properties. For the purposes of applicable data protection laws, SIRI HOMES is the data controller responsible for your personal information collected through this website and our client-facing channels.

Registered office: Business Bay - Dubai, United Arab Emirates.

2. Information We Collect

We may collect the following categories of personal information:

• Identity & contact details: name, email address, phone number, country of residence, and preferred contact method.
• Enquiry & consultation information: property interests, budget, preferred locations, investment goals, consultation requests, and messages you send through our forms.
• Marketing preferences: whether you wish to receive news, offers, and property updates from us.
• Technical data: IP address, browser type, device information, pages visited, and referral source collected through cookies and analytics tools.
• Communications: records of calls, emails, WhatsApp messages, and other correspondence where permitted by law.

We do not intentionally collect sensitive personal data unless required for a specific transaction and with your explicit consent.

3. How We Use Your Information

We use your personal information to:

• Respond to enquiries, pre-approval requests, and consultation bookings.
• Provide property recommendations, viewings, and transaction support.
• Share relevant off-plan, ready, and investment opportunities aligned with your preferences.
• Send newsletters, market updates, and promotional communications where you have opted in.
• Improve our website, services, and customer experience.
• Comply with legal, regulatory, and anti-money laundering obligations in the UAE.
• Prevent fraud, misuse, and unauthorized access to our systems.

4. Legal Basis for Processing

Depending on the context, we process your information on the basis of:

• Your consent — for marketing communications and optional form submissions.
• Contractual necessity — to take steps at your request before entering into a property transaction or advisory engagement.
• Legitimate interests — to operate and improve our business, protect our rights, and serve clients effectively.
• Legal obligation — where UAE law requires us to retain or disclose certain records.

5. How We Share Your Information

We do not sell your personal data. We may share information with:

• Developers, landlords, and property owners when necessary to progress a viewing or transaction.
• Mortgage providers, legal advisors, and conveyancing partners involved in your property journey.
• IT, hosting, CRM, and communication service providers who support our operations under confidentiality obligations.
• Regulatory authorities, courts, or law enforcement when required by applicable law.

All third parties are required to handle your data securely and only for the purposes we specify.

6. International Data Transfers

As an international real estate business, your information may be accessed by our team or service providers outside the UAE. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including satisfying legal, accounting, and reporting requirements. Enquiry records are typically retained for up to 5 years unless a longer period is required for an active transaction or legal matter.

8. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Subject to applicable UAE and local laws, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data where legally permitted.
• Withdraw consent to marketing communications at any time.
• Object to certain types of processing based on legitimate interests.
• Request restriction of processing in specific circumstances.

To exercise these rights, contact us using the details below. We may need to verify your identity before responding.

10. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enable core functionality, remember preferences, and understand how visitors use our site. You can control cookies through your browser settings. Disabling certain cookies may affect website performance.

For full details, please see our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites, including developer portals, social media platforms, and partner services. We are not responsible for the privacy practices of those websites and encourage you to review their policies before providing personal information.

12. Children’s Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically.